Flip the Switch

How Maryland Created ‘Netflix for Terps’

This week’s guest is Mike Farrell, Assistant AD for Broadcasting and Video Production at University of Maryland. As part of Maryland’s 75-year Terrapin Club “Reinvented” campaign, Mike and his team created Terrapin Club +. Often referred to as “Netflix for Terps”, the subscription service is the first of its kind in college athletics and features five shows to create additional value for Terrapin Club members and share the stories of Maryland current and former student-athletes.

We go in-depth on content strategies and deepening ties with your tribes in this episode.

...
 Read More

Flip the Switch

Syncing Data, Tech and Social Listening

Today’s guest is Jason Fox. After 6 years in the NFL with the Detroit Lions and Miami Dolphins, Jason launched EarBuds in 2018. What started as a platform to facilitate consumers and fans being able to listen to the same playlists as their favorite athletes in real-time has morphed into a new social listening experience through EarBuds’ partnerships with Amazon Music, Apple Music, Pandora and Spotify.
This episode covers everything from sports tech, data, exclusive fan experiences, entrepreneurship and digital social engagement.

...
 Read More

Flip the Switch

Cultivate SUPER Fans with Brittany Hodak

Joining the show this week is Brittany Hodak. Recently named Chief Experience Officer at Experience.com, Brittany shares her frameworks that organizations can adopt to cultivate super fans and experiences. Prior to joining Experience.com, Brittany co-founded a marketing and collectibles company ZinePak (later named The Superfan Company), which was featured on Shark Tank and earned one of the highest valuations in show history. She exited in 2019 to focus full-time on speaking and consulting with organizations to harness the passion within fans.

David and Brittany set their rivalry aside to dive in to Brittany’s SUPER strategy and focusing on real-time data to perfect customer and employee experience.

...
 Read More

Flip the Switch

High Speed, High Tech and High Growth with DRL President Rachel Jacobson

Rachel Jacobson is the President of the Drone Racing League. After 21 years in the NBA, her last role being VP of Global Business Development, and a brief stint in the private sector, Rachel was named president of DRL just one year ago.

DRL is a technology company first and the decisions they make from a business, employee and customer experience standpoint are all from a technology perspective, because of the outreach it enables with both traditional and non-traditional sports fans who have embraced their organization.

We touch on everything from leadership and culture, to making decisions that serve the holistic customer and bringing new fans into their ecosystem.

...
 Read More

Flip the Switch

Building Athlete Brands and Priming for NIL with Jim Cavale

This episode covers everything from leadership and building a company, to NIL legislation and empowering student-athletes. Today’s guest is Jim Cavale, Founder and CEO of INFLCR. With NIL legislation set to go into effect this summer, college athletic departments are facing so many unknowns. Jim and his team recently launched INFLCR Verified and INFLCR Plus, initiatives to help athletic departments and student-athletes proactively prepare for this change and provide them the tools to capitalize on their brand power and voice.

...
 Read More

Flip the Switch

How to Turn Fans Into Customers with David Meerman Scott

Today’s episode is all about turning fans into customers and customers into fans. David sits down with internationally-known author, advisor, educator and speaker David Meerman Scott. Scott co-wrote his latest book, Fanocracy: Turning Fans Into Customers and Customers into Fans, with his daughter Reiko Scott. Fanocracy unearths the science behind building emotional connections in your tribe and marketing lessons learned from fandoms outside of sports, including the Grateful Dead. The show takes a deep dive on applying those lessons to cultivating stronger experiences and relationships with your fanbase.

...
 Read More

Flip the Switch

NIL & NFTs w/ Luka Garza

In today’s episode, David is joined by Luka Garza, starting center for the Iowa Hawkeyes,  AP College Basketball Player of the Year, and winner of the 2021 Naismith Trophy. They discuss name, image, and likeness, the launch of Luka’s new NFT company LukaGarzaNFTGroup.io and how Luka hopes to provide opportunities for college athletes to monetize their …

 Read More

Flip the Switch

Breaking the Live Events Business Model w/ Ed Vincent

Today’s guest is Ed Vincent, Founder and CEO of FestivalPass. Ed and his team are trying to reinvent the model for accessing live events and how we go about deciding what events to go to as consumers. FestivalPass is the first festival and live event subscription marketplace that provides access to music, film, food and wine, tech and innovation, sports and entertainment and more. His data-driven background is trying to help shape the future of the live events industry.

...
 Read More

Flip the Switch

Opening a Multi-Billion $ Venue with No Fans w/ Kameron Durham

On this episode, David sits down with Kameron Durham, Vice President of Guest Experience for the entire entertainment footprint of Hollywood Park, including SoFi Stadium, the brand new home of the Los Angeles Rams and Los Angeles Chargers.  Prior to this role, he was the Director of Guest Services for the Seattle Mariners and the San Diego Padres. In its first year, SoFi Stadium did not host any fans due to the COVID-19 pandemic. In lieu of guests, they re-thought customer experience and service as stakeholder experience and service, focusing on the employees and players and those who are expected to deliver magical moments for fans.

...
 Read More

Flip the Switch

Finding The Right Sponsorships for YOUR fans w/ Rob Temple and Rick Jones

In today’s episode, David sits down with two industry legends Rob Temple, Chief Executive Officer at FishBait Solutions, LLC and Rick Jones, Captain, Creative Director and Shareholder at FishBait Solutions, LLC. When combining Rick’s creative mind for amazing corporate sponsorship ideas and insights and Rob’s previous 20-year experience as ESPN’s Senior Vice President of Sports Marketing the two bring a powerhouse of knowledge into this episode. The three get into sponsorships and how to find the right corporate partners to connect with your unique fans.

...
 Read More

Flip the Switch

$208k for a LeBron replay? NFTs Explained

Our guest today is Jesse Schwarz, who set an NBA Top Shot record earlier this year, paying $208k for a replay of a LeBron James dunk. If that makes no sense to you, don’t worry, we’ve got you covered in this episode.

...
 Read More

Flip the Switch

How Fandom is Evolving w/ Zoe Scaman

For today, we’re really going to be diving deep into Fandom. And no it should be no surprise, that much of how fandom is changing today is based on the evolution of the creator economy. If you’re not familiar with the creator economy, have no fear, we do some definition setting in the episode.

...
 Read More

Flip the Switch

Amaze Your Customers w/ Shep Hyken

Shep, KG, and David cover everything from designing an organization’s purpose to how customer service has changed for the future due to the pandemic.

...
 Read More

Flip the Switch

Leadership Lessons from a Disney Legend

Our guest today is with Disney Parks & Resorts legend, Lee Cockerell. In this episode, we focus on leadership, customer service, and time management,

Lee Cockerell retired as the Executive Vice President of Operations for the WALT DISNEY WORLD® Resort in Lake Buena Vista, Florida, a position he held for ten years. His responsibilities encompassed a diverse mix of operations, which included 20 resort hotels with over 24,000 Guest rooms, 4 theme parks, 2 water parks, 5 golf courses, a shopping village & nighttime entertainment complex (Downtown Disney, now Disney Springs), the ESPN Wide World of Sports Complex and the ancillary operations support functions.

...
 Read More

Flip the Switch

Finding Your SPARK w/ Simon T. Bailey

Join David and KG as they chat with guest Simon T. Bailey,  a motivational speaker, author, and life coach. Simon’s content revolves around purpose, leadership, and inspiration. David and KG get into Simon’s experiences through these lenses and how it ties into customer service. Show Notes:(5:26)  Making Organizations Sizzle: The Power of Leadership, Culture, and Consistency …

 Read More

Flip the Switch

Making Swag Easy w/ Jeremy Parker

In today’s episode, David sits down with guest Jeremy Parker, Co-Founder and CEO at Swag.com.  With the attitude of learning as you go and reinventing your space, Jeremy discusses his journey in founding Swag.com and the ideas and concepts behind customer pain points. (4:41)Defining “Swag” (5:50)Jeremy’s journey from film major to Swag.com (9:11)The challenges of …

 Read More

Flip the Switch

Shifting Perspectives for Customer-Centric Marketing w/ Elisa Padilla

On today’s episode, David and KG are joined by guest Elisa Padilla, former Senior Vice President, Creative Strategy & Partnership Marketing for Roc Nation, and former Senior Vice President of Marketing for the Miami Marlins. Elisa, David, and KG talk about customer-centric marketing and how the way you lead and the perspectives you shift allow …

 Read More

Flip the Switch

Celebrating 50 Episodes with Our Top 5 Favorite Clips

Our favorite clips from our Top 5 most popular episodes. Today, we’re celebrating hitting our 50th episode! We couldn’t have done this without all of you and we can’t thank you all enough. To celebrate, we’re taking a look back at our top 5 most listened to episodes. Counting down from #5, we’ll listen back …

 Read More

Flip the Switch

Designing Effective Remote Work Teams w/ Steph Smith

In today’s episode, Steph Smith, Head of Trends.co at the Hustle and Founder of Integral Labs, joins the show. Steph and David discuss the ideas and insights of how to build a more effective team in both a remote work or hybrid environment.

...
 Read More

Flip the Switch

Utilizing Technology to Solve Business Problems w/ Adam Polansky

In today’s episode, KG and David chat with Adam Polansky, the Group Director of Innovation at Octagon, a one of the world’s biggest sports marketing agencies.

They discuss how we can use technology to innovate and ultimately create better experiences for fans and employees.

...
 Read More