To orchestrate a compelling game day experience for all fans requires thinking more like a play caller, an offensive coordinator, rather than simply directing a run of show. In this episode, David Millay and Katie Rudy sit down with Guido D’Elia, a consultant in strategic communications and college athletics game day experience. As Penn State’s Director of Football Branding and Communications, Guido was the mastermind behind the “Penn State Whiteout”, an experiment that has resulted in one of the greatest game day experiences in college football. Through insights from the Whiteout, we unpack how to deeper engage your fans and strategies for successful change management.
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Show Notes
3:47 “Offensive Coordinator” Show Calling
8:33 The Need for the Whiteout
11:30 Selling before Social Media
13:48 Communicating the Vision & Benefits in Change Management
18:26 Expanding the Whiteout Stadium-wide
20:45 Holding Back on Change
23:11 Applying the ‘Playbook’
29:11 Combating Falling Attendance Numbers
32:56 The Pain Points in the Fan Experience
37:32 The Impact of Parking
40:19 Making the Perimeter Something That Happens
45:09 Perfecting the Current Experience
47:55 The Ramp Up to Kickoff
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For more information on topics covered in this episode:
ESPN College Game Day feature: The Origin of Penn State’s Whiteout
America’s favorite family outings are increasingly out of reach