You can’t expect your employees to “go above and beyond” if they don’t clearly understand your vision and roadmap. Whether you’re leading an entire athletics department or a group of interns, you must create a clear “destination postcard” for your team. Without painting a vivid, emotionally compelling picture for the future, your team will simply

One of the biggest challenges we’ve heard from venue operators this summer is the fear of gameday staff availability. For a myriad of reasons, such as fear of COVID returning, stipends continuing to be issued, the availability of remote work, and more, it’s going to be hard to staff your full capacity venues this Fall.  

This week we sat down with Jen Rottenberg, the CMO for Fan Controlled Football. We dove deep into how this innovative league has made virtually every decision around the fan, and we’ve distilled some of the top lessons from the conversation, below. From the conversation, here are three key takeaways to create deeper emotional connections with your fans.