by  Katie Rudy   

This week we sat down with Mike Farrell, Assistant AD for Broadcasting and Video Production for the University of Maryland. In the last year, Mike and his team launched “Terrapin Club+” often dubbed “Netflix for Terps.” Mike’s passion for the project was evident through the entire interview, especially when he attributed the stories of the

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As we recorded our podcast episode with former NFL-player turned sports tech founder, Jason Fox, my mind was racing. We jumped from one topic to the next, covering everything from cryptocurrency and social tokens, to the similarities between high-level athletics and the business world. As I reflected on the conversation, there were three core principles

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by  Katie Rudy   

Brittany Hodak recently joined us on Flip the Switch to share her insights on cultivating super fans and experiences.  Combining personal stories of becoming a Wolverine fan with studying fans through her marketing and collectibles company ZinePak / The Superfan Company, Brittany crafted a SUPER strategy to foster relationships and build super fans that can

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We hosted a live podcast recording with some of the most innovative leaders in college athletics. The topic of discussion was what the athletics department of the future looks like. What new skills should be infused into the talent pool? What activities should departments be focusing on that are not a priority now? How will athletic departments adjust to changing consumer behavior and preferences? All of this and more was discussed.

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by  Katie Rudy   

Insights from Flip the Switch Podcast: We sat down this week with Rachel Jacobson, President of The Drone Racing League.  If you don’t know anything about The Drone Racing League (DRL), they’re a technology company first and a sports league second. They are young enough to act like a startup (the league is 5 years

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