by  Katie Rudy   

“You’ve got to skate to where the puck is going.” – Wayne Gretzky It may be an overused cliche – Rick Burton even acknowledged that – but it best encapsulated this week’s podcast.  Rick is a long-time industry executive and brings a background as brand manager at Miller Lite, commissioner of the National Basketball League

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You can’t expect your employees to “go above and beyond” if they don’t clearly understand your vision and roadmap. Whether you’re leading an entire athletics department or a group of interns, you must create a clear “destination postcard” for your team. Without painting a vivid, emotionally compelling picture for the future, your team will simply

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by  Katie Rudy   

Our guest this week was Nick Sautner, CEO of Eden Park in Auckland, New Zealand. A worldwide leader in sports and entertainment, Eden Park was the first venue to host a sporting event at full capacity and a concert since the pandemic. More than 46,000 fans packed the stands for the All Blacks rugby match 6 days after lockdown ended in October of 2020. Eden Park also hosted its first concert on April 24, drawing 50K+ for New Zealand native Six60.

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One of the biggest challenges we’ve heard from venue operators this summer is the fear of gameday staff availability. For a myriad of reasons, such as fear of COVID returning, stipends continuing to be issued, the availability of remote work, and more, it’s going to be hard to staff your full capacity venues this Fall.  

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This week we sat down with Jen Rottenberg, the CMO for Fan Controlled Football. We dove deep into how this innovative league has made virtually every decision around the fan, and we’ve distilled some of the top lessons from the conversation, below. From the conversation, here are three key takeaways to create deeper emotional connections with your fans.

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