Today’s guest is Phill Agnew, a senior product marketing manager at Buffer. After struggling as a marketer in his early career, Phill discovered behavioral science and started applying psychology principles to improve his work. From distinctiveness, social proof, primacy effect and framing, Phill developed the Science of Marketing course and The Nudge Marketing Podcast to help others understand how to boost their marketing strategy.
This episode explores key strategies to apply in each of the sales funnel phases – awareness, consideration, acquisition and retention.
2:42 Breaking Down the Nudge Marketing Podcast
5:08 The Framework to the Science of Marketing Course
6:58 Awareness and Countering the Sea of Sameness
13:23 Consideration and Social Proof
16:37 The Scarcity Impact
23:19 Reciprocation in Acquisition
31:59 Choice Overload and Simplifying Decision-Making
39:19 The Pratfall Effect and Highlighting Your Flaws
47:30 The Replication Crisis
49:57 Phill’s Parting Advice on Consumer Psychology
For more on topics covered in this episode:
Subscribe to the Nudge Podcast
Subscribe to Phill’s Newsletter
Check out The Science of Marketing course