OUr Mission

shift organizations from profits focused to people focused

From our experience as leaders at The Walt Disney Company, if you focus intensely on serving your employees and customers, the profits will come.


When we started EngageMint in 2017, we began with the goal of helping college athletic departments and sports and entertainment organizations better serve their "customers" and operate more like Disney.  

When you think of Disney, several things likely come to mind:  

Incredible customer service.  Carefully crafted customer journeys.

 Tangible memories.  Brand loyalty that drives Disney's business success.  

When we say "operate like Disney", that's how we help our partners.

All of our co-founders were student-athletes in college, so we began our work where our true passion lies, in college athletics.  Our services are applicable to professional sports organizations, convention centers, and more. 

Whether you run an organization with a 100k seat stadium, or a 3k seat theater, or even a convention center, your business centers on serving others.  We can help you create deeper connections with fans and employees.  


No matter how we work together, here are our areas of expertise. These five competencies are interconnected and are the keys to becoming more customer-centric.


By creating new "listening posts" for fans, we are helping organizations like yours learn more about the functional, social and emotional needs of their fans throughout the customer journey.


With an EngageMint team member working with directly with your team, we partner to create new operational systems and processes to drive efficiency and consistency.


Using best practices learned in our time at The Walt Disney Company, we create behavioral frameworks with organizations to guide employees how to treat each other and fans.


As we design customer journey maps specific for your different fan personas, we identify unique products and services that relieve pain and create

gains for fans.


Ultimately, we strive to increase revenue for your organization

by optimizing your assets to generate incremental income streams to put towards your larger mission. 

what makes us different

We don't just give advice or do keynotes. We're experienced leaders who've been there and done it. Whether you're moving into a new venue and trying to create deep emotional connections with your fans, or you're a senior leader trying to enhance your service culture, we've got your back. 




Culture Change






We explore best practices within sports and entertainment and from other industry leaders in customer and employee experience.  Through our Flip the Switch podcast, weekly email newsletter and free ebooks and guides, we provide in-depth strategies and tactics on culture and organization you can apply to your organization.  

Check out a snapshot below or visit our Content Library to learn more.