In the first of this two-part episode with Dr. Troy Campbell, we’re breaking down the principles behind storytelling and what makes something “cool.” Campbell is the Chief Scientist at On Your Feet and his research and career has centered around the intersection of scientific minds and artistic hearts and how to create and capture original and powerful ideas and make amazing things. Part one hits on why Nike ads are simple to make and how brands like Disney borrow stories.
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3:52 Troy’s Career Thesis: “Scientific Mind & Artistic Heart”
6:11 Marvel Isn’t Appealing to Everyone
10:19 Egocentrism
14:04 Nike Ads are Simple to Make
16:58 Borrowing Stories From Others
22:50 Multi-Narrative Storytelling
25:46 Defining Your Story to Tell Multi-Narrative Stories
31:20 The Destiny Narrative
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To learn more about Troy’s research on the intersection of Scientific Mind, Artistic Heart, check out:
-The EngageMint Team