To design a first-class customer experience, it starts with the mindset, the stories we’re telling ourselves internally and the framework for how we’re viewing the world and aligning it with what we want to create for people around us.
In this episode, David sits down with Elizabeth Dixon, entrepreneur and business leader at Elizabeth Dixon Speaks. Elizabeth has worked for or alongside several customer-centric organizations, including her current role of Principal Lead of Strategy, Hospitality and Service Design at Chick-fil-A corporate. Combining best practices and insights from her career, Elizabeth shares the 5 key elements of a great customer experience.
From mindset, we discuss the differences between service and hospitality, customer clarity, defining what makes your organization unique and innovating to meet customer needs.
3:27 Applying Strategy and Design to CX
5:03 5 Key Elements of Great Customer Experience
6:52 Elizabeth’s Career Path through Chick-fil-A
7:53 The Difference Between Service and Hospitality
15:09 Choosing Your Mindset
22:15 Recovery Situations and Broken Processes
26:15 Disney and Ritz-Carlton’s Service Recovery systems
29:55 Create Your Culture
35:19 Know Your Customer
40:24 Define Your Differentiator
43:20 Pursue Innovation
For more info on the topics covered in this episode, check out: