Nick Lawson, Co-Founder and CEO of SQWAD rejoins the podcast to discuss the current state of the digital space, sponsorship activations and fan engagement. With much to cover, we split this conversation into two episodes. Listen to the first episode here.
In part two, we jump back into the conversation with David Millay and Nick discussing the problems with sponsorship and the deep dive that SQWAD has done to solve them. This episode features strategies and tactics to help organizations and sponsors develop successful campaigns that meet the four steps of awareness, engagement, action and retargeting.
2:00 The Problems with Sponsorship
6:34 Best Practices in Sponsorship Retargeting
16:02 Cracking YouTube for Views
21:33 Building Fans Through YouTube Highlights
24:36 Engaging Sponsors in NFTs
30:24 Repurposing Stadiums into Digital Playgrounds
34:16 Connecting with Fans Outside of the Stands
37:34 Augmented Reality vs. Virtual Reality
For more info on the topics covered in this episode:
Nick’s Other Flip the Switch Appearances –
Episode 17: Sponsorship that Engages, Not Distracts
Episode 110: Driving Deeper Engagement Through Digital Activations (Part One) w/ Nick Lawson
Episode 27: Merging Physical & Digital Worlds w/ Javier Martinez Garcia