We sit down with leaders in customer & employee experience to tease out new mindsets, core principles and best practices. Built specifically for leaders in sports & entertainment.

Nick Lawson, the CEO of SQWAD sits down with us to talk about the future state of sponsorship in sports. Nick’s company works with sports properties around the world to help them sell more sponsorship through digital contests. What kind of contests? Could be trivia games on your team app, digital scratch and win games, or supplementing live mascot contests with a digital component. Nick is leading the shift in sports sponsorship to create ads that people actually want to see, and better yet, participate in. 

For those of you new to the sponsorship game, this is an eye-opening look at the changing world that could impact you indirectly in your role. For sponsorship and corporate partnership veterans, Nick addresses a lot of your concerns and provides some strategies and tactics you can start using today. 


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