Join the Captain of FishBait Marketing, Rick Jones, as he sails the high seas of sponsorship, consulting, and small business marketing. Hook a line and sink in.

The Captain discusses the reality that unfortunately, sometimes sponsorships do fail. He goes a step further and examines the most common scenarios of WHY some sponsorships fail and invites his business partner Ron Cook to the bridge to discuss his most fascinating (and hilarious) industry tales. As always we take you to another delicious stop (this time in Nashville) On The Road with Rick.


sponsorship, sports business, sports marketing

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