This week, Rick proposes a possible solution to the long-term financing crisis of College Athletics. He calls Krista Massey, one of the top executives in the corporate arena, to discuss what buyers want to see from sellers. And as always, he shares another delicious edition of ‘On The Road With Rick’ .
FROM THE BRIDGE
Join the Captain of FishBait Marketing, Rick Jones, as he sails the high seas of sponsorship, consulting, and small business marketing. Hook a line and sink in.