Today’s episode is a little different than usual. This episode is the edited audio from one of our Fireside Chats, something that our invite-only community has access too.
Our subject matter experts for the chat were Brad Wurthman, Senior Associate Athletics Director for External Operations at Virginia Tech and Chris Grosse, Assistant Athletics Director for Marketing at Penn State University.
Brad and Chris both lead teams responsible for the fan experiences at their famous sporting venues. On a normal football Saturday, their 65k+ stadiums literally shake the ground from screaming fans. But this year, neither stadium will host fans due to the pandemic. So we brought them in to discuss their plans for engaging fans virtually.
In these Fireside Chats, it’s not just me and the guests. There are tons of other leaders on the platform, where they can chime in, ask questions or add their two cents. So when you hear other voices on this episode, don’t be surprised. If you’d like to join the waitlist to attend future chats and ask your own questions, feel free to sign-up here.
6:00 – Replacing stadium experiences for fans at home
15:00 – Creating alternate revenue sources
20:00 – Changes in key metrics during COVID
22:00 – Penn State’s content strategy for virtual fans
24:50 – Keeping fans engaged with sponsors at home
32:00 – Implementing fan cardboard cutouts
39:28 – Activating user-generated content
45:25 – Turning tailgating to “homegating”
48:10 – Sports subscription boxes
53:10 – Biggest skill sets needed on a team for the future
Where to Reach the Guests:
Connect on Twitter:@wurthman