In today’s episode, KG and David chat with Adam Polansky, the Group Director of Innovation at Octagon, a one of the world’s biggest sports marketing agencies.
They discuss how we can use technology to innovate and ultimately create better experiences for fans and employees.
(3:55) What is Octagon? How does the Innovation team fit within the organization structure?
(5:40) What is innovation? How does Octagon define it?
(7:20) The meaning of fandom and sharing that with Octagon’s clients
(10:25) Creating the spiritual home for fans
(13:20) Capitalizing on the intersection of sports and technology
(16:20) Octagon in Action – Bringing the Home Depot’s College Game Day sponsorship to life during the 2020 football season
(18:40) Behind the scenes – Octagon’s brainstorming sessions
(23:45) Lifestyle Marketing – from inception to rollout
(28:28) The “non-sexy” side of problem solving
(32:45) How might we create something new with virtual capabilities?
(39:50) If we repurpose something from the past, is that innovative?
(42:15) Zoe Scaman’s “The Rollout” – Capitalizing on an existing event for a virtual experience
(44:20) The innovation waiting to be brought to life
(46:25) Selling the pitch – getting companies to push the boundaries
(51:34) The art of interactive storytelling
(55:44) The top technologies driving innovation
Referenced During the Show:
Where to Reach Adam: