FLIP THE SWITCH

We sit down with leaders in customer & employee experience to tease out new mindsets, core principles and best practices. Built specifically for leaders in sports & entertainment.

For our second Flip the Switch Live episode, we are joined by Dan Gale of Leona Marketing Group and Tim Rebich of Varsity Partners.  Sharing their perspectives as third-parties in the college athletics space, this episode is more idea-based than best practices focused.  Dan, Tim and David forecast where college athletics is headed and the impacts NIL and multimedia sponsorship will have on the industry.

Show Notes

10:28 – Introducing Dan Gale and Tim Rebich

17:09 – Embracing NIL and Fair Market Value

22:49 – Creating Endemic Brand Experiences

28:08 – Changing Landscape for Multimedia Rights

36:31 – Brand Loyalty and Brand Value Alignment

40:13 – Redefining Corporate Sponsorship Assets

49:57 – Building Trust as a Third-Party Operator

56:32 – Shifting Mindsets in College Athletics

1:01:43 – Parting Advice

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Connect with Dan on LinkedIn
Follow Dan on Twitter
Visit Leona Marketing Group’s Website

Connect with Tim on LinkedIn
Follow Tim on Twitter
Follow Varsity Partners

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Tags

college athletics, customer experience, fan engagement, fan experience, fandom, multimedia rights, NIL, sponsorship, sports business, sports marketing


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