Join the Captain of FishBait Marketing, Rick Jones, as he sails the high seas of sponsorship, consulting, and small business marketing. Hook a line and sink in.

On today’s episode, Rick invites Peter Sorckoff to discuss the fascinating link between behavioral science and business. They dive deep into the concept of “fandom” and how it effects the world of marketing and branding. Rick brings us another edition of “The Soapbox” and reveals one of his favorite places to eat ‘On The Road with Rick’.


branding, fandom, sponsorship, sports business, sports marketing

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