Flip the Switch

119: Reframing Retreats & Resetting Your Operation w/ David Millay and Katie Rudy

In the daily grind, it’s hard to find time to work on the business when you are working in the business.   

Staff retreats offer teams the opportunity to reset, reframe the operation and define goals for a new chapter.  

In this episode, David Millay and Katie Rudy break down approaches to team retreats and key activities to include to break the cycle and improve your operation.

We cover:

  • Defining goals of the retreats
  • Establishing success metrics
  • Evaluating realities of your industry
  • The role of a facilitator


To find out how we can help you reframe your staff retreat and set a new path for the year, email David or Katie for a free strategy call.

Other topics referenced in this episode:
Greg McKeown: Where You Learned to Handle Conflict

Read More
Flip the Switch

113: The Building Blocks of LEGO’s Content & Fandom Strategy w/ James Gregson

Similar to the passion fans have for Disney, young kids and adults alike have deep emotional connections with LEGO.  In this week’s episode, James Gregson, creative director for LEGO Group’s internal creative agency, breaks down the content strategies that elicits that fandom and helps “inspire the builders of tomorrow.”    

The conversation covers the product partnerships and user-generated content that LEGO utilizes to strengthen relationships and bring new fans into the ecosystem and the creative process James’ team employs to build campaigns.


Show Notes

2:34    From Social Strategy to Full Content Strategy

5:37    Creating Impactful Content

8:20    Designing Content for Niche Audiences

10:07  Using Content to Attract New Fans

16:02  Defining Success in Campaigns

20:05  Campaigns with Unexpected Results

24:30  Encouraging Play within Adults

28:07  Crowdsourcing New Product Ideas

33:17  Creator and Influencer Partnerships

37:50  LEGO’s Brainstorming Process

45:18  Parting Advice


For more on topics covered in this episode:

View LEGO Content on Twitter | Instagram | YouTube | LEGO Ideas

LEGO Fans’ Product Ideas 

LEGO Collaborations: Target | Adidas All-Star

Carolina Panthers’ 2022 Schedule Release

Episode 105: Storytelling and Personifying a Brand Voice w/ Amie Kiehn 

Connect with James on Twitter and LinkedIn

Read More
Flip the Switch

109: Aligning Strategy, Culture and Leadership w/ Len Perna

In today’s episode, David is joined by Len Perna, Chairman and CEO of TurnkeyZRG.  Having managed more than 1,400 executive searches, from coaches to middle management to executive leaders, Len shares how his talent advisory firm aligns clients on strategy and cultural fit with the current marketplace, the key attributes they look for in leaders and the “Moneyball” methodology they use to evaluate candidates.


Show Notes

2:54   Evolution of TurnkeyZRG

5:02   Solving People Problems

6:55   Integrating a New Leader in the Culture 

9:14   Identifying Candidates to Fit Future Cultures

10:36  The Key Leadership Attribute: Self-Awareness

16:23  Importance of Role Clarity

20:42  Hiring Internal vs. External Candidates

23:31  Evolving Leadership Skill Sets

27:09  Executive Search Interview Structure

32:40  A Placement That Didn’t Work

36:23  Making Calculated Out-of-the-Box Hires

40:48  Building the Future Front Office / Athletic Department

44:39  Capturing TurnkeyZRG’s Attention During Searches

48:00  Len’s Parting Advice


For more on topics covered during this episode:



Brimstone Consulting 

Walking the Talk 6 Archetypes of Culture

Connect with Len via email 

Read More