Flip the Switch

134: Measuring Burnout and Workaholism in College Athletics w/ Matt Huml

It used to be fun to work in sports. But like so many other industries, responsibilities have increased, often demanding employees to achieve more with less. The result, according to Matt Huml, can be burnout, workaholism, disengagement, and resentment. In this episode, we dive deep into Matt’s two most recent research projects: “The Effect of Remote Work on Family and Work Dynamics Within the Sport Industry;” and “From engaged worker to workaholic: a mediated model of athletic department employees”. 


2:43    Behind the Research

5:45    The Razor’s Edge Between Engaged Worker vs. Workaholic

9:02    What’s Wrong with a Team of Workaholics?

13:01  The Full Financial Impact of Turnover

20:03  Improving the Recruiting Pitch for Staff 

27:45  The Extreme Sacrifices

32:05  Evaluating Extreme Sacrifices on Your Team

41:09  The Radioactive Ring Around Coaches 


For more info on topics referenced in this episode:

Read the Full Versions of Matt’s research – 

The Effect of Remote Work on Family and Work Dynamics in the Sports Industry

From engaged worker to workaholic: a mediated model of athletic department employees

Books highlighted – 

Deep Work: Rules for Focused Success in a Distracted World by Cal Newport

Hear more about the outcomes from our workshop with Penn State 

Episode 96: How to Curb the Great Resignation in Your Organization

Read More
Flip the Switch

College Leaders | Catering to Wants and Needs of Fans w/ Eric Nichols

Joining us on today’s episode is Eric Nichols, the Senior Associate Athletics Director for Marketing and Branding/Chief Marketing Officer at the University of South Carolina. Nichols oversees Marketing, Digital and Social Media, and the University band and spirit programs as well as serving as the primary liaison for Licensing, merchandise sales, and outsourced entities including Learfield for multimedia rights and Learfield Ticket Solutions for outbound sales.

Eric and David discuss innovation around customer and employee experience within college athletics. From some of the changes South Carolina has been working on over the pandemic and are now launching this year at their football stadium,  to renovated club areas and utilizing data and KPIs for your staff, Eric breaks down all the way in which he looks to innovate the college athletics space for his team. 


Show Notes

3:07      New Club Spaces at Gamecock Football Games

10:08   The South Carolina Tailgate Experience

13:04    Beer Caves and Convenient Store Concession Stands

17:17   How to Scale Empathy

19:22   Using Data to Increase Staffing and Resources

26:21   Setting KPIs and a Vision for Your Staff 

31:43   Lessons from South Carolina Culture Surveys

35:10   Facilitating Teamwork and Rewarding Your Employees

37:12   Deepening Connections with Gamecock Fans

41:53   Bridging the Ticketing and Licensing Spending Gap

44:56   Eric’s Billboard


Read More
Flip the Switch

College Leaders | The Importance of Strategic Planning and Core Values w/ Colorado’s Rick George

This week’s special College Leaders segment features Rick George, Athletic Director at University of Colorado.  Rick had a rather unorthodox path to the big chair, taking on roles with the PGA Champions Tour and the Texas Rangers’ Front Office before returning to the collegiate industry with Colorado in 2013.  Throughout this episode, Rick and David discuss Colorado’s strategic plans, its “RAPID” core values and the importance of incremental revenue generation.  

Show Notes

(2:56) The Path Less Traveled to the Big Chair

(6:49) Erasing “Dark” Days & Creating “Folsom Field Events” 

(10:15) Rebranding the Texas Rangers & Revenue Generation

(13:54) Colorado’s Strategic Plan & Core Values

(21:42) Frameworks for Leading through Change

(24:17) Building Your Team

(27:45) Core Factors in Conference Realignment

(30:44) The NIL Impact on College Athletics

(35:40) Colorado’s Relationship with SportsBet 

(39:29) Leaders Who Have Impacted Rick

(41:46) Learning From Failure

(45:44) Providing Constructive Feedback

Connect with Rick via email or on Twitter

For more info on topics covered this episode:

Bob Beaudine – Power of Who

Colorado’s Strategic Plans: 2014-17 |  2018 – 20  |  2021 – 23

Today’s episode was sponsored by CheckdIn.  Delivering training digitally to better equip your staff for game day.

Want more from EngageMint? Subscribe to our newsletter 

Read More
Flip the Switch

Trusted Strategic Advisors in College Athletics w/ Dan Gale and Tim Rebich

For our second Flip the Switch Live episode, we are joined by Dan Gale of Leona Marketing Group and Tim Rebich of Varsity Partners.  Sharing their perspectives as third-parties in the college athletics space, this episode is more idea-based than best practices focused.  Dan, Tim and David forecast where college athletics is headed and the impacts NIL and multimedia sponsorship will have on the industry.

Show Notes

10:28 – Introducing Dan Gale and Tim Rebich

17:09 – Embracing NIL and Fair Market Value

22:49 – Creating Endemic Brand Experiences

28:08 – Changing Landscape for Multimedia Rights

36:31 – Brand Loyalty and Brand Value Alignment

40:13 – Redefining Corporate Sponsorship Assets

49:57 – Building Trust as a Third-Party Operator

56:32 – Shifting Mindsets in College Athletics

1:01:43 – Parting Advice


Connect with Dan on LinkedIn
Follow Dan on Twitter
Visit Leona Marketing Group’s Website

Connect with Tim on LinkedIn
Follow Tim on Twitter
Follow Varsity Partners

Want more from EngageMint? Subscribe to our newsletters at https://engagemintpartners.com/newsletters

Read More
Flip the Switch

Building Athlete Brands and Priming for NIL with Jim Cavale

This episode covers everything from leadership and building a company, to NIL legislation and empowering student-athletes.  Today’s guest is Jim Cavale, Founder and CEO of INFLCR.  With NIL legislation set to go into effect this summer, college athletic departments are facing so many unknowns. Jim and his team recently launched INFLCR Verified and INFLCR Plus, initiatives to help athletic departments and student-athletes proactively prepare for this change and provide them the tools to capitalize on their brand power and voice.

Jim Cavale Show Notes

4:20     Giving Athletes a Better Brand and Voice – Genesis of INFLCR

6:32     Leveraging Relationships and Forging Connections

10:37   Evolution of INFLCR and Partnership with Teamworks

21:31   Inception of INFLCR Verified

27:43   Building an Internal Creative Agency

30:44   From “Athlete Brand Building” to “Name Image Likeness”

33:10   Performers, Producers and Players

37:36   Combating Legislation Paralysis

40:31   Model of Leadership – SEC Commissioner Greg Sankey

43:50   Four Domains of Personal Balance


Additional References
Wake Up Warrior

Connect with Jim
Facebook  |  Twitter  |  Instagram  |  LinkedIn


Today’s episode was sponsored by CheckdIn.  Know exactly who’s working in your venue.

Want more from EngageMint? Subscribe to our newsletters at https://engagemintpartners.com/newsletters

Read More
Flip the Switch

NIL & NFTs w/ Luka Garza

In today’s episode, David is joined by Luka Garza, starting center for the Iowa Hawkeyes,  AP College Basketball Player of the Year, and winner of the 2021 Naismith Trophy. They discuss name, image, and likeness, the launch of Luka’s new NFT company LukaGarzaNFTGroup.io and how Luka hopes to provide opportunities for college athletes to monetize their brand, and the importance of college athletes being able to control their own brand.

Show Notes:

5:11 Digital Engagement Fan Support during 2020-21

6:56 Breaking into the NFT game

10:11  The Experiential Component of NFTs

11:02  The Role of NFTs in NIL

13:38  Launch of LukaGarzaNFT.io

15:10 Takeaways from Luka’s first NFT

17:44  Future partners of LukaGarzaNFTgroup.io 

19:16  Leveraging partnerships to boost student-athlete brands

20:45 The student-athlete perspective on NIL

22:54  Turning NIL from a Zero-Sum game to a Win-Win situation 

Additional Notes:

Follow Luka Garza – 

LukaGarzaNFTGroup.io |  Instagram  |  Twitter

Today’s episode was sponsored by CheckdInKnow exactly who’s working in your venue.

Want more from EngageMint? Subscribe to our newsletters at https://engagemintpartners.com/newsletters

Read More
Flip the Switch

36: Culture of a Challenger Brand w/ Scott Carr

Joining us today is Scott Carr, the Deputy Athletics Director of UCF, Scott Carr. In his daily responsibilities, Scott has oversight of all external units, including Brand Advancement, Strategic Communications and Video Services, as well as being heavily involved in revenue generation. And he does it for one of the innovative, creative, organizations in college athletics, University of Central Florida, or better known as just UCF. 

Scott’s one of the best guys in the business, and he’s been around college athletics all his life.  Prior to working at UCF, Scott served as Associate Athletic Director for External Affairs at Auburn University, overseeing everything from marketing and promotions, ticket sales, box office, event management, community relations, gameday experience and all the partner contracts that come along with that. 

Enough about Scott’s background, let’s talk about why you should be excited for today’s episode.

In a time right now where revenue is tight for all sports and live event organizations, we all need new ideas to engage our audience, our followers and our fans. And Scott’s been a key leader in an organization that has done a 180 in the last few years. 

On January 1, 2018, Danny White, UCF’s Athletic Director, declared UCF the National Champions after a 13-0 undefeated season, despite not getting a chance to compete for the official national championship. Even before that public declaration of rebellion against the status quo, UCF had created an internal culture of innovation, one that challenged traditions and focused on engaging their young fan base and employees. 

Look no further than their stats on social media engagement to show how much their fans love UCF. Despite not being one of the 65 Power 5 schools, UCF ranks in top 20-25 schools for virtually every engagement and interaction stat possible. 

From a football attendance perspective, UCF ranked 13th last year in terms of percent capacity at 99.05%. And the year before, their attendance was even higher. 

When you’re not a traditional superpower in your market, these kinds of numbers are hard to do.  One of the best ways to achieve this is by taking risks, encouraging a “move fast and break things” mentality, and ultimately creating a culture of innovation. 

Earlier this year, we had Duncan Wardle on our show, the former head of innovation and creativity at Walt Disney World. And we talked about concepts to kickstart innovation and creativity into your team. But sustaining a culture of innovation and creativity takes additional work, which is what we’re going to get into with Scott. 

All the headlines usually go to massive capital investments in experiences like tailgating in a lazy river, or putting a beach in the stadium. But those headlines are the result of a 100 little things that have been done to foster a culture of creativity and innovation. Things like changing department names and role titles, the experience and demographics of your staff members, the metrics people are held accountable too, and more. 

If you’re a smaller player in your market trying to make waves and topple the big guys, this episode is for you. And honestly, if you are the big guy thinking you can’t get any better cuz you’re already at the top? You’re gonna get toppled by the organizations that think like Scott and UCF. So you should listen in too because if you’re not innovating, you’re dying. 

Read More