Flip the Switch

135: Driving Change through AR, VR and Human-Centered Design w/ Steven King

Augmented reality and virtual reality are transforming both the in-venue and at-home viewing experience. To understand how to incorporate these emerging technologies, we sat down with Steven King, director of University of North Carolina’s Blue Sky Innovation lab.  King’s work is rooted in human-centered design and this episode hits on some of the latest projects coming out of the lab and how to effectively use human-centered design for brainstorming and change management. 

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2:42    “Time Space” Storytelling at The Washington Post

4:32     Human-Centered Design Methodology

10:54   Testing Before Investing 

12:25   Change Has to Be Exponentially Better

17:40   Bridging In-Venue and At-Home Viewing

21:36   HoloLens Headsets

25:35   The NBA is Missing the Mark on VR Viewing

30:37   Change Management and Defining Success

35:53   Leadership’s Impact on Creativity

42:14   Key Organizational Players in Driving Change

46:53   Misconceptions 

48:13   Learning About New Trends

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For more information on topics covered in this episode, check out: 

UNC’s Blue Sky Innovation lab: Website | LinkedIn 

Connect with Steven on LinkedIn

Steven’s Go To Sources

Fortune Brainstorm Tech

Tech Crunch

On Steven’s bookshelf

The Ride of a Lifetime by Bob Iger

Shoe Dog by Phil Knight

Free to Focus by Michael Hyatt

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Flip the Switch

122: Inspiring Impactful Change w/ Guido D’Elia

To orchestrate a compelling game day experience for all fans requires thinking more like a play caller, an offensive coordinator, rather than simply directing a run of show.  In this episode, David Millay and Katie Rudy sit down with Guido D’Elia, a consultant in strategic communications and college athletics game day experience.  As Penn State’s Director of Football Branding and Communications, Guido was the mastermind behind the “Penn State Whiteout”, an experiment that has resulted in one of the greatest game day experiences in college football. Through insights from the Whiteout, we unpack how to deeper engage your fans and strategies for successful change management.

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Show Notes


3:47      “Offensive Coordinator” Show Calling

8:33      The Need for the Whiteout

11:30    Selling before Social Media

13:48    Communicating the Vision & Benefits in Change Management 

18:26    Expanding the Whiteout Stadium-wide

20:45    Holding Back on Change

23:11    Applying the ‘Playbook’

29:11    Combating Falling Attendance Numbers

32:56    The Pain Points in the Fan Experience

37:32    The Impact of Parking

40:19    Making the Perimeter Something That Happens

45:09    Perfecting the Current Experience

47:55    The Ramp Up to Kickoff 

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For more information on topics covered in this episode:

ESPN College Game Day feature: The Origin of Penn State’s Whiteout

America’s favorite family outings are increasingly out of reach

GConsultsU.com

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