Flip the Switch

111: Driving Deeper Engagement Through Digital Activations (Part Two) w/ Nick Lawson

Nick Lawson, Co-Founder and CEO of SQWAD rejoins the podcast to discuss the current state of the digital space, sponsorship activations and fan engagement.  With much to cover, we split this conversation into two episodes.  Listen to the first episode here.

In part two, we jump back into the conversation with David Millay and Nick discussing the problems with sponsorship and the deep dive that SQWAD has done to solve them.  This episode features strategies and tactics to help organizations and sponsors develop successful campaigns that meet the four steps of awareness, engagement, action and retargeting.  

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Show Notes

0:00   Introduction

2:00   The Problems with Sponsorship

6:34   Best Practices in Sponsorship Retargeting

16:02  Cracking YouTube for Views

21:33  Building Fans Through YouTube Highlights

24:36  Engaging Sponsors in NFTs

30:24  Repurposing Stadiums into Digital Playgrounds

34:16  Connecting with Fans Outside of the Stands

37:34  Augmented Reality vs. Virtual Reality

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For more info on the topics covered in this episode:

Nick’s Other Flip the Switch Appearances –
Episode 17: Sponsorship that Engages, Not Distracts

Episode 110: Driving Deeper Engagement Through Digital Activations (Part One) w/ Nick Lawson



Episode 27: Merging Physical & Digital Worlds w/ Javier Martinez Garcia

SQWAD | Twitter | LinkedIn

Reimagined Football Challenge

Dunkin’ Coffee Race 

Connect with Nick on Twitter or LinkedIn

Read More
Flip the Switch

110: Driving Deeper Engagement Through Digital Activations (Part One) w/ Nick Lawson

Nick Lawson, Co-Founder and CEO of SQWAD, joined David Millay on Flip the Switch on March 1, 2020 to discuss the role of digital activations in sports sponsorship.  Just two weeks after, that episode became a playbook, as sports leagues and teams turned to digital and virtual platforms to engage brands and fans throughout the pandemic.  

Two years later, we invited Nick back to discuss the current state of the digital space, sponsorship activations and fan engagement.  With much to cover, we split this conversation into two episodes.

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Show Notes

0:00   Introduction

4:30   “Reimagine Football” Challenge Win

7:09   SQWAD’s FanTile Activation Tool

14:47 The Context of Sponsorship – Goodwill vs. Efficiency

22:42  In-Venue Promotions and the Overall Fan Experience

28:47  Ads and Sponsorship That Resonates

41:03   Identifying the Sponsors’ Goals


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For more info on the topics covered in this episode:

Nick’s First Appearance – Episode 17: Sponsorship that Engages, Not Distracts 

SQWAD | Twitter | LinkedIn

Reimagined Football Challenge

Dunkin’ Coffee Race 

Connect with Nick on Twitter or LinkedIn

Read More
Flip the Switch

Building Athlete Brands and Priming for NIL with Jim Cavale

This episode covers everything from leadership and building a company, to NIL legislation and empowering student-athletes.  Today’s guest is Jim Cavale, Founder and CEO of INFLCR.  With NIL legislation set to go into effect this summer, college athletic departments are facing so many unknowns. Jim and his team recently launched INFLCR Verified and INFLCR Plus, initiatives to help athletic departments and student-athletes proactively prepare for this change and provide them the tools to capitalize on their brand power and voice.

Jim Cavale Show Notes

4:20     Giving Athletes a Better Brand and Voice – Genesis of INFLCR

6:32     Leveraging Relationships and Forging Connections

10:37   Evolution of INFLCR and Partnership with Teamworks

21:31   Inception of INFLCR Verified

27:43   Building an Internal Creative Agency

30:44   From “Athlete Brand Building” to “Name Image Likeness”

33:10   Performers, Producers and Players

37:36   Combating Legislation Paralysis

40:31   Model of Leadership – SEC Commissioner Greg Sankey

43:50   Four Domains of Personal Balance

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Additional References
INFLCR | INFLCR Verified | INFLCR Plus
Wake Up Warrior

Connect with Jim
Facebook  |  Twitter  |  Instagram  |  LinkedIn

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Today’s episode was sponsored by CheckdIn.  Know exactly who’s working in your venue.

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