Flip the Switch

97: The Basics for Better Brainstorms w/ David Millay and Katie Rudy

We’ve all been in those brainstorming sessions that consisted of more than a few blank stares or had a number of great ideas with no action steps to actually implement them. In this episode, David Millay and Katie Rudy share some of their favorite resources and best practices to conduct an effective individual or team brainstorm session.  

We cover:

  • Myths of Brainstorming
  • Setting the stage and framework for the brainstorm
  • Provocative prompting and challenging the status quo
  • Defining success and following through on new ideas


Have a topic you want us to go in on?  Reach out to us on Twitter @DavidMillay or @Katie_Rudy

Additional info on topics referenced in this episode:

IDEO U | 7 Simple Rules for Brainstorming
Mural: a digital, virtual collaboration tool
Understanding the 10 Types of Innovation
Thread: 6 Things Kids Know By Heart That Adults Forgot
Forbes: 9 Simple Tips for Leading Brilliant Brainstorming

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