In this episode, we are joined by Amie Kiehn, Social Leader and Head of Community for Gondola. During Amie’s time with the Carolina Panthers, she cultivated a brand personality across their social media platforms with a voice known for its wit and snark. Rather than just focusing on events, Amie and her team connected with fans by listening to the community and experimenting with creative content and comments on other viral posts.
We cover everything from brand personas, content calendars (or lack thereof), understanding the creative process and “work-life balance.”
3:56 Punking Her Way Into Social Media
8:31 Humanizing the Panthers’ Social Voice
13:16 Prioritizing Social Content and Saying No
17:15 What Content Calendar?
19:49 Just Try It!
32:43 Misunderstood Aspects of the Creative World
35:08 Content Creators are Your Brand Ambassadors
40:28 That Elusive “Work-Life Balance”
46:32 Parting Advice: Managing Creatives
For more on info on topics covered in this show:
Gondola – Show Off the Content You Make