On today’s episode, David and KG are joined by guest Elisa Padilla, former Senior Vice President, Creative Strategy & Partnership Marketing for Roc Nation, and former Senior Vice President of Marketing for the Miami Marlins. Elisa, David, and KG talk about customer-centric marketing and how the way you lead and the perspectives you shift allow you to achieve it more successfully.
Show Notes:
(06:52) Infusing the Jay-Z “Star” mentality from “Street to Seat”
(10:51) Walking the walk over and over again – creating sensory experiences in Barclays Center
(14:28) Refining the customer journey experience for personas and current trends
(16:55) Apple’s obsession with details
(21:53) Changing perspectives to change processes
(24:06) The 360 degree approach to the customer experience
(28:20) Reflecting the town culture in the game day experience
(29:40) The hybrid model of engagement – evoking emotion to drive action
(33:38) Leveraging digital revenue streams and expanding the fandom
(39:11) Monetizing the storyline – lessons learned from Trapital and Drake
(41:00) Takeaways from Roc Nation Unified
(43:55) Flipping the narrative – “KickItByEP“
(52:05) The Disney Influence on Brooklyn Sports and Entertainment
(53:50) Elisa’s Friday Leaders Walk
(59:20) Lead with empathy and compassion
Additional Resources:
Dan Runcie – Drake’s Best Year
Elisa’s favorite episode – KickItByEP with Katrina Palanca
Where to Reach the Guest:
LinkedIn – https://www.linkedin.com/in/elisa-padilla/
Twitter – https://twitter.com/eprican?s=20
Instagram – https://www.instagram.com/kickitbyep/?hl=en