By far our most important facet, meet the people who make our clients' transformations possible.

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David Millay, Managing Partner

Having started and led Disney Institute's ventures into the sports market, David has worked with brands both professional and collegiate, from University of Kentucky to Orlando City Soccer Club, to help enhance culture and customer experience.  David leads our clients' pursuits to enhance their Service Culture and Fan Engagement.


Rick Jones, Managing Partner

As the Captain of Fishbait Marketing, Rick has led marketing and sponsorship campaigns for large and small brands in such as the ACC and Garth Brooks. Rick leads our clients' endeavors in crafting their own authentic Storytelling, as well helping to increase Fan Engagement.

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Mike Millay, Managing Partner

With experience gained from 20 years leading ESPN Wide World of Sports Complex in Orlando, FL, Mike became one of the world leaders in Sports Toursim.  Having built, grown and sustained EWWS, Mike leads our client's endeavors in pursuing Operational Excellence and Fan Engagement.