By far our most important facet, meet the people who make our clients' transformations possible.

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David Millay, Managing Partner

David leads our team focusing on Service Culture and Customer Experience. As he helped build Disney Institute’s ventures into the Sports market, David has led relationships and worked on projects with iconic brands such as the University of Kentucky, NFL Super Bowl, Orlando City Soccer Club, and the NCAA.  In these projects, David and his team helped organizations adapt and apply Disney best practices to enhance and intentionalize service experiences, for both employees and fans alike.


Rick Jones, Managing Partner

Rick leads our team focusing on Storytelling.  As the “Captain” of Fishbait Marketing, a sports and entertainment sponsorship/event marketing consultancy based in Charleston, South Carolina, Rick has worked with many of the world’s premier corporations.  Rick has advised and implemented sports, entertainment and cause-related marketing programs for iconic brands such as Werner Ladder, Nabisco, Mastercard, Dollar General and the Atlantic Coast Conference.

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Mike Millay, Managing Partner

Mike leads our team focusing on Operational and Organizational Excellence.  After almost 20 years as an executive with the Walt Disney Company, Mike helped build the ESPN Wide World of Sports Complex into the busiest sports complex in the world, overseeing business development, sales, marketing and event management teams. Mike now advises a myriad of municipalities and facility owners on operational designs and feasibilities, as well as helping develop revenue optimization models to spur growth.