In today’s episode, David is joined by Luka Garza, starting center for the Iowa Hawkeyes, AP College Basketball Player of the Year, and winner of the 2021 Naismith Trophy. They discuss name, image, and likeness, the launch of Luka’s new NFT company LukaGarzaNFTGroup.io and how Luka hopes to provide opportunities for college athletes to monetize their brand, and the importance of college athletes being able to control their own brand.
5:11 Digital Engagement Fan Support during 2020-21
6:56 Breaking into the NFT game
10:11 The Experiential Component of NFTs
11:02 The Role of NFTs in NIL
13:38 Launch of LukaGarzaNFT.io
15:10 Takeaways from Luka’s first NFT
17:44 Future partners of LukaGarzaNFTgroup.io
19:16 Leveraging partnerships to boost student-athlete brands
20:45 The student-athlete perspective on NIL
22:54 Turning NIL from a Zero-Sum game to a Win-Win situation
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