FLIP THE SWITCH

We sit down with leaders in customer & employee experience to tease out new mindsets, core principles and best practices. Built specifically for leaders in sports & entertainment.

In today’s episode, David is joined by Luka Garza, starting center for the Iowa Hawkeyes,  AP College Basketball Player of the Year, and winner of the 2021 Naismith Trophy. They discuss name, image, and likeness, the launch of Luka’s new NFT company LukaGarzaNFTGroup.io and how Luka hopes to provide opportunities for college athletes to monetize their brand, and the importance of college athletes being able to control their own brand.

Show Notes:

5:11 Digital Engagement Fan Support during 2020-21

6:56 Breaking into the NFT game

10:11  The Experiential Component of NFTs

11:02  The Role of NFTs in NIL

13:38  Launch of LukaGarzaNFT.io

15:10 Takeaways from Luka’s first NFT

17:44  Future partners of LukaGarzaNFTgroup.io 

19:16  Leveraging partnerships to boost student-athlete brands

20:45 The student-athlete perspective on NIL

22:54  Turning NIL from a Zero-Sum game to a Win-Win situation 

Additional Notes:

Follow Luka Garza – 

LukaGarzaNFTGroup.io |  Instagram  |  Twitter

Today’s episode was sponsored by CheckdInKnow exactly who’s working in your venue.

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Tags

college athletics, customer experience, customerengagement, LukaGarza, NCAA, NFT, NIL


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