The University of Miami became the first college athletic department to break into the NFT space, announcing the new CanesVault this week that will officially open on August 16. In this episode, Dan Boyd, Miami’s Senior Associate AD for Sales and Marketing and Jon Parise, Co-Founder and Managing Partner of GigLabs, Miami’s NFT partner, join David to discuss the strategies and behind-the-scenes conversations leading to this innovative launch.
7:16 Building the Hurricanes Legacy
9:13 Breaking into the NFT Game
11:13 Miami’s Partnerships with Gig Labs and Black Madre
14:20 Maintaining Ownership to Drive Incremental Revenue
19:42 The Brainstorming Process
23:00 Leveraging the Brands’ Full Intellectual Property
24:37 Other Model NFT collections
26:03 Infinite Objects and Rare Rooms
31:34 Arguments Against NFTs
34:40 Appealing to the Global Fan Base
39:05 Why buy a Miami Hurricanes’ NFT?
43:57 Defining CanesVault Key Holders
48:18 Relationship Between Season Ticket Members and Key Holders
51:46 Understanding Smart Contracts
54:24 Fostering Community and NFTs as Status Symbols
For more info on topics covered this episode:
For other Flip the Switch episodes on NFTs, check out:
Episode 58: $208K for a LeBron Replay? NFTs explained
Episode 62: NIL & NFTs w/ Luka Garza
Today’s episode was sponsored by CheckdIn. Delivering training digitally to better equip your staff for game day.
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