Moon Javaid, the Vice President of Strategy and Analytics for the San Francisco 49ers, joins us.
We discuss two main topics on this episode:How the 49ers are measuring their customer experience.We cover specific tools, implementation strategies, and business outcomesHow the 49ers approach creating incremental and non-traditional revenue49ers Fit – health & fitness centers owned by the 49ersElevate Sports & Entertainment – consulting and advisory partners Horizon Summit – premier sports business, technology and analytics conference
The overarching theme of this conversation is that customer drives how the 49ers approach innovation. But in order to have effective customer-driven innovation, you can’t rely on a handful of emails from a few outspoken fans. You’ve got to have real, diverse data.
To follow along Moon’s journey:
Moon’s Email: firstname.lastname@example.org