To become the digital leader and business disruptor Amazon is today, the company has firmly operated on 14 leadership principles. First and foremost, they are driven by customer obsession.
This week, we are joined by John Rossman, managing partner of Rossman Partners, author and keynote speaker. John spent nearly four years as an Amazon executive, responsible for launching and scaling the merchant integration team and Amazon Marketplace business, which accounts for more than 50% of all units sold on Amazon.com. Since leaving, he has helped organizations understand the strategies and core principles that propelled Amazon to success.
Before you think “this isn’t applicable, I don’t have Amazon’s staff or budget”, the tangible tactics can be applied to help businesses of all sizes excel.
2:44 Background to John’s Books
6:02 Debunking the “I’m Not Amazon” myth
9:14 5 Primary Lenses to Apply Digital Frameworks
12:09 Speed vs. Agility
14:44 Applying Amazon’s Leadership Principles to Decision Making
17:33 Customer Obsession
18:09 Are Right, A Lot
20:18 One-Way Doors vs. Two-Way Doors
21:12 Have a Backbone, Disagree and Commit
24:04 “Best Customer Service is No Customer Service”
28:55 The Empty Chair at the Table
32:21 Amazon Prime is a Loyalty Program that Doesn’t Feel Like One
34:49 Dive Deep
38:48 Amazon’s Annual Planning Process
43:55 Achievable vs. Stretch Goals
45:09 Deliver Results
46:33 Uncontrollable Outputs vs. Controllable Inputs
49:21 Objectives and Key Results
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