This week’s guest is Mike Farrell, Assistant AD for Broadcasting and Video Production at University of Maryland. As part of Maryland’s 75-year Terrapin Club “Reinvented” campaign, Mike and his team created Terrapin Club +. Often referred to as “Netflix for Terps”, the subscription service is the first of its kind in college athletics and features five shows to create additional value for Terrapin Club members and share the stories of Maryland current and former student-athletes.
We go in-depth on content strategies and deepening ties with your tribes in this episode.
6:30 Terrapin Club “Reinvented” and Terrapin Club +
8:17 Creating Membership Value Over Donor Programs
11:10 Biggest Production Surprises and Challenges
14:56 The Student-Athlete Perspective
16:30 Content Strategy and Distribution Strategy
25:06 Authenticity vs. Production Quality
28:08 Diving in on the Terrapin Club + Five Series
38:11 The NIL Impact
43:30 Measuring Success
47:46 Maryland’s Sources of Inspiration
50:24 Rapid Fire Questions
Books Inspiring Mike
A Life-Changing Perspective
*SLIGHT CORRECTION* – Since the launch of Terrapin Club +, the Terrapin Club has seen a 100% year-over-year growth, rather than the 100% growth mentioned in the show.
Errol Morris Documentaries
Shout out to all those who produce and support Terrapin Club +
Haley Timple, Jonah Haas, Tony Price, Jarred Belman, John Bartman, Josh Clayton, Alex Gross, Thomas Mason, Jason Yellin, Patrick Fischer, Taylor Smyth, Jordan Looby, Brian Ullmann, Carrie Blankenship, Kendall Butters, Jake Rose, Andy Wray, Alex Grant
Today’s episode was sponsored by CheckdIn. Know exactly who’s working in your venue.
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