Rachel Jacobson is the President of the Drone Racing League. After 21 years in the NBA, her last role being VP of Global Business Development, and a brief stint in the private sector, Rachel was named president of DRL just one year ago.
DRL is a technology company first and the decisions they make from a business, employee and customer experience standpoint are all from a technology perspective, because of the outreach it enables with both traditional and non-traditional sports fans who have embraced their organization.
We touch on everything from leadership and culture, to making decisions that serve the holistic customer and bringing new fans into their ecosystem.
6:34 Lessons from a 21-Year NBA Career
9:57 It’s All About YOUR People
12:44 Encouraging a Culture of High Performance
14:58 Accountability and Transparency in Leadership
15:40 Hustle in Sports vs. Hustle in Entrepreneurship
20:36 What is the Drone Racing League?
25:14 Appealing to Younger Fans through STEM
28:35 Bringing Multigenerational Fans into the DRL Ecosystem
36:26 DRL’s Player-to-Pilot Training Program
40:42 Aligning Mentality and Markets in Corporate Partnerships
46:49 Rapid Fire Questions