Our guest today, Jesse Cole, is the Founder of Fans First Entertainment, Author of Find Your Yellow Tux and Owner of the Savannah Bananas, who have sold out every game for 88 straight games and has a wait-list for tickets in the thousands.
How do they do it? Well, simply by being the most fan-centric organization in sports. The Bananas take it being customer-centric to the extreme. Jesse famously says about his ballpark, “it’s a circus and a baseball game breaks out.”
In this episode we go under the hood of the Bananas organization to find out some of the systems, processes, and mindsets that help Jesse and his team stay so fan-centric. Because if a collegiate summer-league baseball team can consistently sell-out a venue, that’s an organization all of us can learn from.