When we think about the fan experience today, it’s not just about their experience at a live event but how they interact directly and indirectly, how they engage and connect with your brand emotionally 24/7.
This episode, we are joined by rising star Zhanee Anderson from the University of Texas creative team. Throughout the conversation, David and Zhanee touch on creating for different brands and audiences, developing emotional engaging stories and infusing personal styles into content.
3:12 Learning About a Brand’s Voice and Audience
8:01 Balancing the Workload and Time Management
9:44 Managing Content for the UT Brand vs. Individual Teams
12:45 Creating Content for Specific Audiences
15:43 Everything’s Content
18:35 Providing Access through Social
21:59 Striking Compromises and Deciding What’s Feasible
23:50 Emotion > Quality Content
26:57 Using Content to Drive Real Conversations
35:23 Infusing Personal Creativity into Content
39:15 Moving Beyond The “Intern Running Social Media”
41:31 Zhanee’s Billboard
For more information on topics covered this episode:
Check out some of Zhanee’s work:
Our other Longhorn podcast:
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