design Sprints

Fast forward your product or service in one week

Align key stakeholders on accomplishing one goal without wasting time and resources.

Learn the techniques and methodology used by Fortune 500 companies, including Disney, Netflix, Google, Amazon, etc.

What is a Design Sprint?

The design sprint is a step-by-step, one week process going from nothing to a testable prototype of a product or process at the end of the week

A team of people from all different departments comes together to share their feedback during the week-long process. Calendars cleared and focused only on the design sprint!

While a design sprint can be completed in one week, that is not always feasible with schedules. Based on your need and schedule, we can tailor the sessions to work best for your team. As your time is important, our team will research what's required in between sessions to ensure an efficient and smooth design sprint!

There's one big goal for each day of the sprint


Monday's structured discussions to create a path for the sprint week. In the morning, you’ll start at the end and agree to a long-term goal. Next, you’ll make a map of the challenge. In the afternoon, you’ll ask the experts in your organization to share what they know. Finally, you’ll pick a target: an ambitious but manageable piece of the problem that you can solve in one week.


After a full day of understanding the problem and choosing a target for your sprint, on Tuesday, you get to focus on solutions. The day starts with inspiration: a review of existing ideas to remix and improve. Then, in the afternoon, each person will sketch, following a four-step process that emphasizes critical thinking over artistry. You’ll also begin planning Friday’s customer test by recruiting customers that fit your target profile.


By Wednesday morning, you and your team will have a stack of solutions. That’s great, but it’s also a problem. You can’t prototype and test them all—you need one solid plan. In the morning, you’ll critique each solution, and decide which ones have the best chance of achieving your long-term goal. Then, in the afternoon, you’ll take the winning scenes from your sketches and weave them into a storyboard: a step-by-step plan for your prototype.


On Wednesday, you and your team created a storyboard. On Thursday, you’ll adopt a “fake it” philosophy to turn that storyboard into a prototype. A realistic façade is all you need to test with customers, and here’s the best part: by focusing on the customer-facing surface of your product or service, you can finish your prototype in just one day. On Thursday, you’ll also make sure everything is ready for Friday’s test by confirming the schedule, reviewing the prototype, and writing an interview script.


Your sprint began with a big challenge, an excellent team—and not much else. By Friday, you’ve created promising solutions, chosen the best, and built a realistic prototype. That alone would make for an impressively productive week. But you’ll take it one step further as you interview customers and learn by watching them react to your prototype. This test makes the entire sprint worthwhile: At the end of the day, you’ll know how far you have to go, and you’ll know just what to do next.

Why Use It?

Many innovative projects get started with big ideas in mind but never come to fruition due to lack of resources, critical people leaving the organization, or simply taking too long. 

  • The structured design sprint will have a working prototype completed within one week!
  • Reduced risk & uncertainty
  • An aligned team and a clear strategy
  • Data to take important, informed decisions
  • Dramatically improved speed of execution
  • Clarity to the innovation process
  • Engagement and momentum for a key project

Use Cases


  • Developing Fan Fest
  • Improving in game entertainment
  • Ticket Resolution
  • Improving parking efficiency
  • Game Day apps
  • Customer Service training
  • Signage
  • Game day reference guide for employees
  • Pre-game schedule

Outside of Gameday

  • Internal approval process
  • Communication plan
  • Organizational Structure (Reorg)
  • Ticket Renewals
  • Website development/improvement

Core Principles

“Together, Alone”

In a design sprint, everyone works towards the same goal without sharing what they are working on, especially the specific solutions. Everyone works on the answers by themselves, and then it is brought together later.

Tangible Discussion

The facilitator is constantly referencing a developed concept during the design sprint. This prevents the talks from going off the rails and misunderstandings and gets the entire team aligned around one goal.

Getting Started > Getting it Right

It’s all about momentum, not second-guessing if you are doing things correctly or not. TRUST THE PROCESS!

No Creativity Required!

The system and exercises themselves within the sprint allow for creativity within itself. Participants do not need creativity to get through the sprint, and the sprint provides the framework to set all participants set up for success. 

This framework helps it be inclusive of everyone in your organization from Guest Services, Marketing, Sales, Food & Beverage, Security, Game Day Operations, from the front line to the Director level.

Don't know where to start?

Do you have a project that you can't seem to get off the ground or have enough time for? Reach out to discuss how we can partner using the design sprint methodology to bring your product or service in front of your target customer base to test in just one week.