Joining the show this week is Brittany Hodak. Recently named Chief Experience Officer at Experience.com, Brittany shares her frameworks that organizations can adopt to cultivate super fans and experiences. Prior to joining Experience.com, Brittany co-founded a marketing and collectibles company ZinePak (later named The Superfan Company), which was featured on Shark Tank and earned one of the highest valuations in show history. She exited in 2019 to focus full-time on speaking and consulting with organizations to harness the passion within fans.
David and Brittany set their rivalry aside to dive in to Brittany’s SUPER strategy and focusing on real-time data to perfect customer and employee experience.
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6:03 MGo(Baby)Blue – Coach Harbaugh Converts a Razorback
13:22 The ZinePak/Superfan Company Takeaways
19:02 The Future of Collectibles
22:32 Brittany’s SUPER strategy
26:39 What is special about your story?
28:10 Fostering Future Fans & Connecting to Kids
31:08 Tailoring Campaigns to Niche Audiences
33:47 Overcoming Apathetic Fans
42:53 Personalizing Customer and Employee Experiences with Experience.com
46:53 The Uber Way – Data in Real Time
Additional Resources
Beach Boys’ 50th Anniversary Collectible | Dolly Parton’s Pure & Simple Album
More from Brittany
The ABCs of Creating Superfans
Connect with Brittany
Facebook | Twitter | Instagram | LinkedIn
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Today’s episode was sponsored by CheckdIn. Know exactly who’s working in your venue.
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-The EngageMint Team