FLIP THE SWITCH

We sit down with leaders in customer & employee experience to tease out new mindsets, core principles and best practices. Built specifically for leaders in sports & entertainment.

Joining the show this week is Brittany Hodak.  Recently named Chief Experience Officer at Experience.com, Brittany shares her frameworks that organizations can adopt to cultivate super fans and experiences.  Prior to joining Experience.com, Brittany co-founded a marketing and collectibles company ZinePak (later named The Superfan Company), which was featured on Shark Tank and earned one of the highest valuations in show history.   She exited in 2019 to focus full-time on speaking and consulting with organizations to harness the passion within fans.

David and Brittany set their rivalry aside to dive in to Brittany’s SUPER strategy and focusing on real-time data to perfect customer and employee experience.

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6:03    MGo(Baby)Blue – Coach Harbaugh Converts a Razorback

13:22  The ZinePak/Superfan Company Takeaways

19:02  The Future of Collectibles

22:32  Brittany’s SUPER strategy

26:39  What is special about your story?

28:10  Fostering Future Fans & Connecting to Kids

31:08  Tailoring Campaigns to Niche Audiences

33:47  Overcoming Apathetic Fans

42:53  Personalizing Customer and Employee Experiences with Experience.com

46:53  The Uber Way – Data in Real Time

Additional Resources

BrittanyHodak.com

Experience.com

Beach Boys’ 50th Anniversary Collectible Dolly Parton’s Pure & Simple Album 

Dolly’s Imagination Library

More from Brittany

The ABCs of Creating Superfans

The Superfans System

The Superfan W.A.V.E. eBook

Connect with Brittany

Brittany@experience.com

Facebook | Twitter | Instagram | LinkedIn

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Today’s episode was sponsored by CheckdIn.  Know exactly who’s working in your venue.

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Tags

customer engagement, customer experience, fan engagement, fan experience, fandom, Shark Tank, sports business, sports marketing, Superfan Company, ZinePak


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