In this episode, David is joined by Greg Turner to dive in to the differences in fandoms and live events between China and the West. What started as a summer internship for Greg has evolved into a 20-year career in China, moving from agencies to live events and venue management, before establishing his own company, Shenzhen High Performance Event Management.
Compared to most of our fan bases that have existed for decades, live events have only been a regular part of the Chinese culture for the last 20 years. Throughout this podcast, Greg shares a number of applicable lessons on educating and engaging fans and bringing new audiences in to sporting events.
5:38 From Canada to China – Greg’s Path to Shenzhen High Performance Event Management
9:46 The Introduction of Live Events in China
12:14 “How to Be a Fan”
15:35 Integrating into Chinese Markets – Case Studies from the NBA and UFC
22:14 “Authentically Disney, Distinctly Chinese”
24:31 The Evolution of Chinese Fandom and Fan Experiences
27:17 Community First, Commercialization Second
30:46 Digital Strategies Driving Engagement – Key Opinion Leader (KOL) Influence
40:04 Professionalizing the Chinese Soccer League and Chinese Basketball Association
43:04 Opportunities for Growth in Both Markets
46:30 “Buying a Ticket 101”
47:59 Understanding Your Fan
For more information on the topics covered in this episode:
Key Terms Referenced – Key Opinion Leaders (KOLs) and Key Opinion Consumers (KOCs)
Other Flip the Switch podcasts on Fandom – How Fandom is Evolving with Zoe Scaman
Connect with Greg via email or LinkedIn
Today’s episode was sponsored by CheckdIn. Delivering training digitally to better equip your staff for game day.
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