We sit down with leaders in customer & employee experience to tease out new mindsets, core principles and best practices. Built specifically for leaders in sports & entertainment.

This week we’re joined by Jamie Pollard, Director of Athletics at Iowa State University.  Since his arrival in 2005, he has re-imagined almost every facet of the department, leading the Cyclones to records in attendance and ticket sales and academic scores and some of their highest finishes in the Learfield Directors’ Cup.  His leadership extends throughout the industry as he was recently named NACDA President of the Year for 2021-22.  In this episode, Jamie and David break down how Iowa State approaches its fan experience by “speaking the fans’ love language” and leading like an entrepreneur.

Show Notes

2:31   Breaking the Football Season Ticket Record

3:53   Building a “Fans First” Experience at Jack Trice Stadium

7:13    Identifying What Fits Your Fan Base

15:53    The Role of NACDA and NACDA President

24:20   Opportunities for the new Big 12

28:50    Leaders Who’ve Impacted Jamie

32:03    Managing Work / Life Priorities

36:17    High Points and Low Points as a Leader

39:03    Learning from an Apparent Failure

42:18    Thinking Like an Entrepreneur

45:42    Creating Impactful Meetings

47:56    Empowering Your Staff – 50/50 Decision Making


Connect with Jamie via email or follow him on Twitter

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employee experience, fan experience, fans first, leadership, NACDA, sports business

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