Lead Like an AD.

Learn how the nation's leading Athletic Directors approach culture, fan experience, and leading their departments.

We've compiled the strategies, tactics and stories that have shaped their leadership styles and set them up for success.

Featured D1 ADs

Mike Bohn

university of Southern California

Josh Brooks

university of georgia

Troy Dannen

       Tulane University 

Rick George

University of Colorado

DeWayne Peevy

Depaul university

   Laird Veatch

   university of memphis

Learn How To Lead Like an AD

We sat down with six of the nation's leading ADs transforming the industry, discussing topics from strategic plans and organizational structure to leadership values and new revenue generation models.

Included in this book:

  • Six in-depth conversations on culture, employee engagement, fan experience, the stories that inspired their leadership styles, and the failures that set them up for future success
  • Three key takeaways from each conversation to apply to your organization.

Want More Insights?

Flip the Switch features leaders in customer and employee experience both inside and outside the sports and entertainment industries. We dive in to the trends they're paying attention to, the experiments they're running and the principles that have contributed to success in their career.

Subscribe to Flip the Switch wherever you listen to podcasts: