We sit down with leaders in customer & employee experience to tease out new mindsets, core principles and best practices. Built specifically for leaders in sports & entertainment.

This week’s special College Leaders segment features Rick George, Athletic Director at University of Colorado.  Rick had a rather unorthodox path to the big chair, taking on roles with the PGA Champions Tour and the Texas Rangers’ Front Office before returning to the collegiate industry with Colorado in 2013.  Throughout this episode, Rick and David discuss Colorado’s strategic plans, its “RAPID” core values and the importance of incremental revenue generation.  

Show Notes

(2:56) The Path Less Traveled to the Big Chair

(6:49) Erasing “Dark” Days & Creating “Folsom Field Events” 

(10:15) Rebranding the Texas Rangers & Revenue Generation

(13:54) Colorado’s Strategic Plan & Core Values

(21:42) Frameworks for Leading through Change

(24:17) Building Your Team

(27:45) Core Factors in Conference Realignment

(30:44) The NIL Impact on College Athletics

(35:40) Colorado’s Relationship with SportsBet 

(39:29) Leaders Who Have Impacted Rick

(41:46) Learning From Failure

(45:44) Providing Constructive Feedback

Connect with Rick via email or on Twitter

For more info on topics covered this episode:

Bob Beaudine – Power of Who

Colorado’s Strategic Plans: 2014-17 |  2018 – 20  |  2021 – 23

Today’s episode was sponsored by CheckdIn.  Delivering training digitally to better equip your staff for game day.

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college athletics, core values, employee experience, fan experience, leadership, sports biz, sports business, strategic planning

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