How Sports Tech Can Help You Secure Your Next Of Generation Fans Today’s edition is all about Gen Z. There’s been no shortage of media attention on their sports appetite, with takes ranging from ‘they don’t like sports’ (uh-oh) to ‘they like sports but consume content differently’ (not so bad). Below

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Five Thoughts on Fan Engagement Tech – Part 1 Last edition went in deep on gamification, which sets us up perfectly to transition to today’s topic: fan engagement.  One quick housekeeping item: For newsletter subscribers only, I’ll be writing a brief roundup on new investments in sports tech dropping weekly on

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Why Gamification Must Be Part Of Your Digital Strategy After last edition shared thoughts on ticketing trends, let’s pivot to a more fun topic. Gamification. Who doesn’t love a good game?  Gamification is nothing new. But whereas gaming used to be a way to pass the time, gamification must be a

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Sharing Some Thoughts on the State of Sports Ticketing Whereas the last edition explored a future where virtual ticketing gives fans courtside access without leaving the couch, this edition will bring us back to the current ticketing landscape. Given how complex ticketing is, I’m going to deviate slightly from the normal

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The Future of Ticketing : How Different Will Things Look? The pandemic disrupted a historical cash cow. Pausing live events followed by attendance limits resulted in pretty much a lost year for the ticketing industry. But will we look back in a decade and say COVID-19 started the process toward the

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Why Your Organization Should Pay Attention to the Fan Controlled Football League Have you ever become infuriated watching your favorite football team’s play calling suck? Or screamed at the TV when your coach opted for a cowardly punt on fourth down? Well then, can I interest you in an analysis of

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