Join the Captain of FishBait Marketing, Rick Jones, as he sails the high seas of sponsorship, consulting, and small business marketing. Hook a line and sink in.

Today’s show is all about change. Rick’s guest Gordon Whitener has reinvented himself and his businesses multiple times in the past and continues to do so. We get a look at his dynamic career and hear what he thinks will change as we head into uncharted territory with College Sports. 


sponsorship, sports business, sports marketing

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