FLIP THE SWITCH

We sit down with leaders in customer & employee experience to tease out new mindsets, core principles and best practices. Built specifically for leaders in sports & entertainment.

This episode covers everything from leadership and building a company, to NIL legislation and empowering student-athletes.  Today’s guest is Jim Cavale, Founder and CEO of INFLCR.  With NIL legislation set to go into effect this summer, college athletic departments are facing so many unknowns. Jim and his team recently launched INFLCR Verified and INFLCR Plus, initiatives to help athletic departments and student-athletes proactively prepare for this change and provide them the tools to capitalize on their brand power and voice.

Jim Cavale Show Notes

4:20     Giving Athletes a Better Brand and Voice – Genesis of INFLCR

6:32     Leveraging Relationships and Forging Connections

10:37   Evolution of INFLCR and Partnership with Teamworks

21:31   Inception of INFLCR Verified

27:43   Building an Internal Creative Agency

30:44   From “Athlete Brand Building” to “Name Image Likeness”

33:10   Performers, Producers and Players

37:36   Combating Legislation Paralysis

40:31   Model of Leadership – SEC Commissioner Greg Sankey

43:50   Four Domains of Personal Balance

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Additional References
INFLCR | INFLCR Verified | INFLCR Plus
Wake Up Warrior

Connect with Jim
Facebook  |  Twitter  |  Instagram  |  LinkedIn

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Today’s episode was sponsored by CheckdIn.  Know exactly who’s working in your venue.

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Tags

brand marketing, college athletics, customer engagement, customer experience, fan engagement, leadership, NCAA, NIL, sports business, sports marketing


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