August 14

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The Importance of Intentionality in your Guiding Principles

By David Millay

August 14, 2019


On the first episode of our new podcast, we dove deep into Notre Dame Athletics’ journey to become more customer-centric, with guests Rob Kelly from Notre Dame and Kevin Doyle from Deloitte’s strategy consulting practice.

A guiding “north star” that helped guide the restructuring of Fighting Irish Media was their mission statement, but it wasn’t created without hiccups.

From his experience working with the biggest hospitality brands in the world, Kevin shared why it’s so important that you take your time and be extremely intentional when crafting any guiding principles.

“It’s funny because when you do these sort of things, the words matter so much, so people spend endless amounts of time wordsmithing… and it can make you want to bang your head against the wall.”

“But I’ve seen cases where one misplaced verb in a vision statement or in the principles behind why an organization was designed, has led to one function of a company thinking they own something and another function also thinking they own the same thing, and spending three, four months and millions of dollars building out their own version of basically the same thing.”

“Because they both fought, they both read it differently and their leaders both thought that they had accountability for the same thing.”

To hear the podcast episode in its entirety, follow this link: https://bit.ly/2KwGzgU

David Millay

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