Captain Rick Jones examines several examples of both good and bad “FITs” in sponsorship and shares a Memorial Day “Tuesday Tip”. Plus, Guest Angler Mike Millay of Engagement Partners joins Rick to discuss how Colleges could do an even better job of engaging fans and more on today’s show.

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Captain Rick Jones returns to continue the discussion on ‘Sponsorship Fit’ and Guest Angler Colleen Troy of Touch Point Marketing explains how to effectively use Public Relations as a sponsorship tool. Plus, another delectable installation of ‘On The Road with Rick.’

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Captain Rick Jones dives into the critical role of FIT in sponsorship. Special guest angler Rick Ford (President and CEO of BrainBox Marketing) is in the studio to talk the Great American Rivalry Series. And last but not least the Captain shares another great spot to eat on our segment “On the Road with Rick.”

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On the inaugural launch of the U.S.S. Fishbait, Captain Rick Jones discusses fan engagement and interviews special guest David Millay of EngageMint Partners. Finally, we introduce or segment “On the Road with Rick”, telling you where to dine when you’re on the road.

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