by  Katie Rudy   

In our latest podcast, David sits down with Shawn McIntosh, Charlotte FC’s Chief Fan Officer.  If you’re thinking, “What is a Chief Fan Officer?” we had the exact same question and invited Shawn on to discuss the vision and purpose for this first-of-its-kind, C-suite role.  Shawn is “not a cheerleader” or a “paid fan of the club,” but an executive that provides an ear for the fans to share their goals, desires and issues with the organization and to have those interests represented in all meetings and business decisions made by the club.  

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This College Leaders segment features Bryan Blair, Deputy Athletic Director and Chief Operating Officer at Washington State University.  In the four years that Bryan and his team have been in Pullman, they’ve worked to build a culture that highlights and celebrates what is unique about Wazzou.  Bryan and David hit on hiring coaches and staff that are cultural fits, embracing your identity and taking risks to move college athletics forward.

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Industry legend Scott O’Neil joined the latest episode. From former CEO of Harris Blitzer Sports and Entertainment, overseeing the New Jersey Devils and the Philadelphia 76ers, to Senior Vice President of the NBA’s Team Marketing and Business Operations division, Scott led teams at several of the most prominent sports and entertainment organizations, gaining valuable insights into leadership and employee development. The insights he shares prove that while winning is important, it isn’t the only driver of success.

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Are you considering fan desires before updating your game day experience? 2019 NACDA Athletics Director of the Year Jamie Pollard joined the latest Flip the Switch episode and discussed Iowa State’s momentum, culminating in record season ticket sales this year. A significant contributor? Understanding Cyclone fans and tailoring experiences to key customer personas.

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by  Katie Rudy   

Are you challenging your team to create new strategies and tactics to build deeper emotional connections with your fans and drive incremental revenue? Rhett Hobart and the team at Wake Forest University have been stepping outside of the box to drive wins for their university, sponsors, fans and larger community.

Rhett has seen success throughout his career, winning back-to-back “Marketing Team of the Year” awards with Mississippi State, and he’s now brought that same mentality to Wake Forest. Rhett joined us to share his approach to driving value for his athletics organization, and it starts with putting the fans first. 

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