Today’s guest is Frank Supovitz, who’s been changing and shaping the sports & events industries for over 30 years. We discuss planning an event that wows your customers, and all that goes into the prep of a massive live event.
Frank is imminently qualified to discuss this topic, as he was the SVP of Events for the NFL from 2005 to 2014, overseeing the massive growth of the Super Bowl, NFL Draft and London games. Before his time with the NFL, Frank led the NHL’s event group for 13 years, responsible for the NHL All-Star Weekend and Stanley Cup. Together with the Edmonton Oilers, he developed the first NHL outdoor game in 2003, the forerunner to the highly successful NHL Winter Classic.
In 2014, Frank left the NFL to start Fast Traffic Events & Entertainment, an innovative consulting and management company serving sports & entertainment clients all around the world. Fast Traffic was an integral contributor to the development team for the Rooftop at Pier 17 at the South Street Seaport in New York City, winner of the Pollstar Award for Best New Concert Venue of 2018. Frank is the producer of the pre-race show for the Indy 500, which was honored in 2016 as Best Sports Event of the year by Sports Business Journal. He also recently produced the Major League Soccer All-Star Skills Challenge this past summer at ESPN Wide World of Sports.
If you enjoy this episode and want to hear more about, I highly encourage you go check out his new book, What to Do When Things Go Wrong. If reading’s not your thing, 1) Shame on you, make it your thing. 2) If you’re more of an auditory learner, go get the audio book- it’s out now. In Frank’s newest book, You’ll learn why things go wrong, how to best go about preventing crisis, and how to fix them when they happen anyway.