Join the Captain of FishBait Marketing, Rick Jones, as he sails the high seas of sponsorship, consulting, and small business marketing. Hook a line and sink in.

Cast off with the Captain to continue the discussion on “Bait” as he outlines types of “unusual bait” and describes his “Four Lures” . Listen in as Captain Rick Jones interviews Sean Lupton of The Grand Ole Opry and the Ryman Auditorium in Nashville for insight on why storytelling is so essential in maximizing the fan experience. Plus, a brand new installation of On The Road with Rick.


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