This week’s episode is another jam session with Kevin Gober, and we’re joined by Jesse Cole.
Jesse is the owner of the Savannah Bananas and Fans First Entertainment. He’s one of the most innovative sports execs in the industry, and his insights from running his baseball team will inspire you to try some of your own experiments.
(6:50) Taking big risks and experimenting: Example of FansGiving – Learnings, not failures
(11:10) How to learn and debrief after events
(13:25) Inside the Savannah Bananas’ Think Tank and creative process
(15:54) The Importance of Experience and Experiments
(16:50) What should you start doing, stop doing, and continue doing?
(19:17) How to become a 24/7 brand and stay relevant
(22:23) Sports teams focusing on what they can control and regaining it
(24:40) The 5 Stages of a venue or live event
(25:38) What can you take from outside your industry?
(30:08) Growing the culture of an organization
(32:03) Cultivating a younger fan base
(34:54) Re-envisioning the season ticket membership for Gen Z
(37:40) How do you keep fans coming back game after game?
(39:24) The Savannah Bananas’ interview process
(40:59) The employee culture at State Farm Arena
(44:43) Knowing what you won’t be and how to adapt
(51:40) Reflections on 2020 – What to start, stop, and continue