FLIP THE SWITCH

We sit down with leaders in customer & employee experience to tease out new mindsets, core principles and best practices. Built specifically for leaders in sports & entertainment.

Our guest today is Jesse Schwarz, who set an NBA Top Shot record earlier this year, paying $208k for a replay of a LeBron James dunk. If that makes no sense to you, don’t worry, we’ve got you covered in this episode. 

Today’s episode is a little out of the ordinary, where we dive deep into non-fungible tokens (NFTs). NFTs have been all the rage in 2021, but if you still don’t understand them, Jesse and I try to break it down in this episode. It’s not your standard explanation of NFTs, as we try to unpack how you and your sports & entertainment organization can use NFTs to drive more revenue and deeper engage your fans. 


Tags

customer experience, digital marketing, nfts, sports business, sports technology


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